Crossmark

A more aspirational direction for the marketing discipline

Crossref DOI link: https://doi.org/10.1007/s13162-026-00342-3

Published Online: 2026-04-21

Published Print: 2026-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Yadav, Manjit S. https://orcid.org/0000-0002-8853-8619
License Information

Text and Data Mining valid from 2026-04-21

Version of Record valid from 2026-04-21
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Article History

Received: 19 March 2026

Accepted: 24 March 2026

First Online: 21 April 2026

Declarations

:

: Not Applicable.

: Not Applicable.