Scholarly pursuit of marketing as a phenomenon and marketing phenomena
Crossref DOI link: https://doi.org/10.1007/s13162-026-00346-z
Published Online: 2026-06-12
Published Print: 2026-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Madhavaram, Sreedhar
Vargo, Stephen L.
Text and Data Mining valid from 2026-06-01
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Article History
First Online: 12 June 2026
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: The authors declare that they have no competing interests.
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