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Authors
Cavite, Harry Jay https://orcid.org/0000-0001-8308-9116
Mankeb, Panya https://orcid.org/0000-0001-8650-3757
Kerdsriserm, Chanhathai
Joedsak, Athiwat
Direksri, Nuttanan
Suwanmaneepong, Suneeporn https://orcid.org/0000-0001-5781-9859
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Funding
Funding for this research was provided by:
King Mongkut's Institute of Technology Ladkrabang (KDS2019/026)
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Article History
Received: 27 May 2021
Accepted: 8 February 2022
First Online: 1 March 2022
Declarations
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: The authors declare no competing interests.
: This article used the same dataset of a previously published work of the corresponding author, H. J. Cavite, titled <i>Community enterprise consumers’ intention to purchase organic rice in Thailand: The moderating role of product traceability knowledge</i> in the British Food Journal (). The five constructs, measurement items, and demographic details were re-used for this paper; however, this is an expansion of that previous work where data were analyzed differently to give a different perspective of this mainstream research.
