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The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products

Crossref DOI link: https://doi.org/10.1007/s13165-023-00446-1

Published Online: 2023-11-08

Published Print: 2024-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

El Oraiby, Maryam https://orcid.org/0000-0003-0485-9325
Kiygi-Calli, Meltem https://orcid.org/0000-0002-2979-9309
License Information

Text and Data Mining valid from 2023-11-08

Version of Record valid from 2023-11-08
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Article History

Received: 24 April 2023

Accepted: 19 October 2023

First Online: 8 November 2023

Declarations

:

: The authors declare no competing interests.