Crossmark

Influence of technological advances and change in marketing strategies using analytics in retail industry

Crossref DOI link: https://doi.org/10.1007/s13198-020-01023-5

Published Online: 2020-08-13

Published Print: 2020-10

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kaur, Jasmine https://orcid.org/0000-0001-5894-3990
Arora, Vernika

Bali, Shivani
License Information

Text and Data Mining valid from 2020-08-13

Version of Record valid from 2020-08-13
More Information

Article History

Received: 19 January 2020

Revised: 31 May 2020

First Online: 13 August 2020