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Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy

Crossref DOI link: https://doi.org/10.1007/s13198-021-01143-6

Published Online: 2021-06-01

Published Print: 2021-10

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Roy, Gobinda

Debnath, Rajarshi https://orcid.org/0000-0002-3412-068X
Mitra, Partha Sarathi

Shrivastava, Avinash K.
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Text and Data Mining valid from 2021-06-01

Version of Record valid from 2021-06-01
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Article History

Received: 30 November 2020

Revised: 4 May 2021

Accepted: 22 May 2021

First Online: 1 June 2021