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Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature

Published Online: 2024-10-22

Published Print: 2024-12

Authors

Johri, Nandini

Rohit,

Raut, Sachin Kumar

Rana, Sudhir https://orcid.org/0000-0002-9910-1930
License Information

Text and Data Mining valid from 2024-10-22

Version of Record valid from 2024-10-22
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Article History

Received: 27 May 2024

Revised: 21 August 2024

Accepted: 11 September 2024

First Online: 22 October 2024

Declarations

:

: Authors declare no conflict of interest associated with this manuscript.

: Authors further declare that the manuscript contains no data, source or experiment on humans, animals, plants or any other natural resources.

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