Document is current

Any future updates will be listed below

Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition

Crossref DOI link: https://doi.org/10.1007/s13235-018-0242-1

Published Online: 2018-02-19

Published Print: 2018-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark