Gunderson, Ivana https://orcid.org/0009-0007-3604-9761
Burale, Asma
Best, Bill J.
Tung, Cynthia I.
Huber, Jochen
Marsh, Lisa
Funding for this research was provided by:
Boehringer Ingelheim
Article History
Received: 3 February 2025
Accepted: 6 June 2025
First Online: 23 June 2025
Declarations
:
: Ivana Gunderson and Asma Burale declare receiving consulting fees from Boehringer Ingelheim for an advisory role as part of the trial simulation. Jochen Huber and Lisa Marsh declare that they are employees of Boehringer Ingelheim. Cynthia I. Tung was an employee of Boehringer Ingelheim during the development of this manuscript. Cynthia I. Tung currently works at New York Eye and Ear Infirmary of Mount Sinai. Bill J. Best declares an agreement for consulting fees with Boehringer Ingelheim for an advisory role as part of the trial simulation. These fees were paid to the Macular Society, with Bill J. Best receiving no financial benefit.
: Market Research does not require institutional review board (IRB) approval because it falls outside the remit of the governance arrangements for research ethics committees. The market research conducted was carried out to understand behavior and opportunities and inform business decision-making. The project was conducted in line with local data protection laws and Market Research Society’s Code of Conduct, including British Healthcare Business Intelligence Association, European Society for Opinion and Market Research, European Pharmaceutical Market Research Association, and other relevant national codes of practice. No clinical assessments were undertaken as part of the project that would then necessitate IRB approval. The participants were selected independently of the sponsor and consented to participating in the market research project in line with standard market research guidelines. Consent to publish was not required as no personally identifiable information was included in any part of the manuscript.