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Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing

Published Online: 2024-02-07

Published Print: 2024-03

Authors

Karpushkin, Gleb
License Information

Text and Data Mining valid from 2024-02-07

Version of Record valid from 2024-02-07
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Article History

Received: 4 August 2023

Accepted: 30 December 2023

First Online: 7 February 2024

Declarations

:

: The author declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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