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Authors
Zampou, Eleni https://orcid.org/0000-0001-7999-7883
Karagiannaki, Angeliki
Griva, Anastasia https://orcid.org/0000-0001-8346-9389
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Funding
Funding for this research was provided by:
Science Foundation Ireland (13/RC/ 2094_2)
National University Ireland, Galway
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Article History
Received: 20 September 2024
Accepted: 28 July 2025
First Online: 26 August 2025
Declarations
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: The authors declare no conflict of interest.
: This research was conducted with the intention of contributing positively to the field while safeguarding the rights and interests of all participants. The study involved expert interviews, not questionnaire-based data collection. Informed consent was obtained from all respondents, who were fully briefed on the purpose of the study, their voluntary participation, and how their responses would be used and stored. No personally identifiable information was retained, and all collected data were securely destroyed after one year in accordance with data minimization principles. The study was overseen by ECR Hellas, a non-profit association that facilitated non-competitive collaboration among suppliers and retailers in the fast-moving consumer goods (FMCG) sector.
