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Authors
Haberland, Claudia https://orcid.org/0000-0002-5533-1881
Barclay, Melissa https://orcid.org/0000-0003-1822-6641
Lehane, Asha https://orcid.org/0000-0003-1689-569X
Whyman, Sophie
Gater, Adam https://orcid.org/0000-0001-9582-8596
Wikstrom, Heidi https://orcid.org/0000-0001-9744-8415
Seitz, Christian https://orcid.org/0000-0003-2315-9148
Schoof, Nils https://orcid.org/0000-0003-0343-2776
Trigg, Andrew https://orcid.org/0000-0002-1613-8042
Bradley, Helena https://orcid.org/0000-0002-7077-2183
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Funding
Funding for this research was provided by:
Bayer
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Article History
Accepted: 29 May 2025
First Online: 12 July 2025
Declarations
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: Adelphi Values was commissioned by Bayer to conduct this research, and the sponsor contributed to the study design, data collection, and preparation of the manuscript for publication, in accordance with good publication practice. The sponsor also funded the journal’s open access fee.
: CH, HW, CS, NS, and AT are Bayer employees. MB, AL, SW, AG, and HB are Adelphi Values employees.
: The datasets generated and/or analyzed during the current study are not publicly available to protect participant confidentiality.
: Ethical approval for the exit interviews was obtained from a centralized independent review board in the USA (Pro00055023/MOD0152778), and all participants provided written informed consent before participating in the interview. The study was performed in accordance with the Helsinki Declaration of 1964 and its later amendments.
: Written informed consent was obtained from all individual participants included in the study.
: Not applicable.
: Not applicable.
: All authors made substantial contributions to conception and design, or acquisition of data, or analysis and interpretation of data, and all helped draft and review the article. All authors read and approved the final version.
