Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach
Crossref DOI link: https://doi.org/10.1007/s40300-019-00150-9
Published Online: 2019-03-23
Published Print: 2019-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Maruotti, Antonello http://orcid.org/0000-0001-8377-9950
Bulla, Jan
Mark, Tanya
Funding for this research was provided by:
The Finance Market Fund (project number 261570, project number 261570)
Text and Data Mining valid from 2019-03-23
Article History
Received: 20 April 2018
Accepted: 11 March 2019
First Online: 23 March 2019