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The nexus between customer value analytics and SME performance in emerging market: a resource-based view perspective

Published Online: 2024-08-03

Published Print: 2024-12

Authors

Abrokwah-Larbi, Kwabena https://orcid.org/0000-0002-2131-8697
License Information

Text and Data Mining valid from 2024-08-03

Version of Record valid from 2024-08-03
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Article History

Received: 30 April 2024

Accepted: 23 July 2024

First Online: 3 August 2024

Declarations

:

: Not applicable.

: The authors declare no competing interests.

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