Exploring the role of social media platforms in driving innovation opportunities: mediated effect of customer engagement behavior in Pakistani MSMEs
Crossref DOI link: https://doi.org/10.1007/s40497-025-00443-6
Published Online: 2025-10-06
Published Print: 2025-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shaikh, Erum https://orcid.org/0000-0002-3198-2786
Yousfani, Kinza
Text and Data Mining valid from 2025-10-06
Version of Record valid from 2025-10-06
Article History
Received: 19 June 2024
Accepted: 13 September 2025
First Online: 6 October 2025
Declarations
:
: The authors declare no competing interests.