Priya, M. R. Suji Raga
Uchil, Rashmi
Article History
Received: 30 September 2025
Accepted: 27 December 2025
First Online: 3 February 2026
Declarations
:
: This research involved human participants in the form of semi-structured interviews with business professionals. All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. Ethical review and approval were waived for this study by the relevant institutional body as the research involved non-sensitive, professional interviews focusing on business strategies and did not collect personal or confidential data.
: Informed consent was obtained from all individual participants included in the study. Participants were informed of the study’s purpose, the anonymous use of their data, and their right to withdraw at any time.
: The authors declare no competing interests.