An Integrated Procedure to Pretest and Select Advertising Campaigns for TV
Crossref DOI link: https://doi.org/10.1007/s40547-016-0065-4
Published Online: 2016-03-15
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Krieger, Abba
Lodish, Leonard
Hu, Ye
Text and Data Mining valid from 2016-03-15