The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
Crossref DOI link: https://doi.org/10.1007/s40547-016-0068-1
Published Online: 2016-09-08
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gunasti, Kunter
Baumgartner, Hans
License valid from 2016-09-08
