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In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Crossref DOI link: https://doi.org/10.1007/s40547-017-0080-0

Published Online: 2017-11-09

Published Print: 2018-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Ascarza, Eva

Neslin, Scott A.

Netzer, Oded https://orcid.org/0000-0002-0099-8128
Anderson, Zachery

Fader, Peter S.

Gupta, Sunil

Hardie, Bruce G. S.

Lemmens, Aurélie

Libai, Barak

Neal, David

Provost, Foster

Schrift, Rom
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