A Parametric Constrained Segmentation Methodology for Application in Sport Marketing
Crossref DOI link: https://doi.org/10.1007/s40547-017-0086-7
Published Online: 2017-12-01
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
DeSarbo, Wayne S.
Chen, Qian
Stadler Blank, Ashley
License valid from 2017-12-01
