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Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Crossref DOI link: https://doi.org/10.1007/s40547-018-0089-z

Published Online: 2018-03-13

Published Print: 2018-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Borah, Abhishek https://orcid.org/0000-0001-7260-8259
Wang, Xin

Ryoo, Jun Hyun
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Text and Data Mining valid from 2018-03-13
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Article History

First Online: 13 March 2018

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: The authors declare that they have no conflict of interest.

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