Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets
Crossref DOI link: https://doi.org/10.1007/s40547-019-00097-y
Published Online: 2019-07-22
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bendle, Neil http://orcid.org/0000-0002-8557-5983
Perkins, Andrew
Text and Data Mining valid from 2019-07-22
Version of Record valid from 2019-07-22
Article History
First Online: 22 July 2019
Compliance with Ethical Standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.