Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
Crossref DOI link: https://doi.org/10.1007/s40547-019-0091-0
Published Online: 2019-02-08
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lees-Marshment, Jennifer http://orcid.org/0000-0003-2495-379X
Text and Data Mining valid from 2019-02-08
Article History
First Online: 8 February 2019
Compliance with Ethical Standards
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: The authors declare that they have no conflict of interest.