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Can You See Me Now? Toward a Theory of Sensory Flamboyance and Subtlety in Consumption

Crossref DOI link: https://doi.org/10.1007/s40547-025-00154-9

Published Online: 2025-04-10

Published Print: 2025-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Ghoshal, Tanuka https://orcid.org/0000-0003-2297-954X
Belk, Russell W. https://orcid.org/0000-0001-6674-9792
Funding

Funding for this research was provided by:

Ernst & Young Foundation
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Text and Data Mining valid from 2025-04-10

Version of Record valid from 2025-04-10
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Article History

Accepted: 11 March 2025

First Online: 10 April 2025