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Marketing at the University of Groningen: a Short Historical Overview and Future Perspectives

Published Online: 2026-01-30

Published Print: 2026-12

Authors

Bijmolt, Tammo H. A.

Leeflang, Peter S. H.

Wieringa, Jaap E.

Verhoef, Peter C.

Van Doorn, Jenny
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Text and Data Mining valid from 2026-01-30

Version of Record valid from 2026-01-30
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Article History

Received: 16 September 2025

Accepted: 23 December 2025

First Online: 30 January 2026

Declarations

:

: The authors declare no competing interests.

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