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Open-Source Media and Marketing Mix Modeling: Practice-Oriented Overview, Challenges, Opportunities

Published Online: 2026-04-22

Published Print: 2026-12

Authors

Runge, Julian

Pauwels, Koen
Funding

Funding for this research was provided by:

Northeastern University USA
License Information

Text and Data Mining valid from 2026-04-22

Version of Record valid from 2026-04-22
More Information

Article History

Received: 1 September 2025

Accepted: 7 February 2026

First Online: 22 April 2026

Declarations

:

: The authors declare no competing interests.

: The authors declare no conflicts of interest.

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