Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda
Crossref DOI link: https://doi.org/10.1007/s40558-018-00139-6
Published Online: 2019-01-25
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Purohit, Atul http://orcid.org/0000-0003-1350-3347
Thakar, Urjita
Text and Data Mining valid from 2019-01-25
Article History
Received: 13 March 2018
Revised: 26 December 2018
Accepted: 29 December 2018
First Online: 25 January 2019