Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations
Crossref DOI link: https://doi.org/10.1007/s40558-018-0134-7
Published Online: 2018-12-05
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lalicic, Lidija http://orcid.org/0000-0002-8846-1762
Huertas, AssumpciĆ³
Moreno, Antonio
Jabreel, Mohammed
Text and Data Mining valid from 2018-12-05
Article History
Received: 2 May 2018
Revised: 31 October 2018
Accepted: 29 November 2018
First Online: 5 December 2018