The impact of word of mouth when booking a hotel: could a good friend’s opinion outweigh the online majority?
Crossref DOI link: https://doi.org/10.1007/s40558-019-00143-4
Published Online: 2019-04-18
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gellerstedt, Martin http://orcid.org/0000-0002-0575-4309
Arvemo, T. http://orcid.org/0000-0001-9781-2993
Text and Data Mining valid from 2019-04-18
Article History
Received: 8 November 2018
Revised: 31 March 2019
Accepted: 2 April 2019
First Online: 18 April 2019