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Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

Crossref DOI link: https://doi.org/10.1007/s40558-020-00190-2

Published Online: 2020-11-28

Published Print: 2020-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Lo, Wai Han https://orcid.org/0000-0002-9117-0720
Cheng, Ka Lun Benjamin
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Text and Data Mining valid from 2020-11-28

Version of Record valid from 2020-11-28
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Article History

Received: 28 April 2020

Revised: 27 October 2020

Accepted: 4 November 2020

First Online: 28 November 2020