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Enhancing social media branded content effectiveness: strategies via telepresence and social presence

Published Online: 2022-05-27

Published Print: 2022-06

Authors

Liu, Guanrong https://orcid.org/0000-0002-6668-3380
Lei, Soey Sut Ieng https://orcid.org/0000-0002-2884-8607
Law, Rob https://orcid.org/0000-0001-7199-3757
License Information

Text and Data Mining valid from 2022-05-27

Version of Record valid from 2022-05-27
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Article History

Received: 28 November 2021

Revised: 16 March 2022

Accepted: 8 May 2022

First Online: 27 May 2022

Declarations

:

: The authors declare that they have no conflict of interest.

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