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How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Crossref DOI link: https://doi.org/10.1007/s40558-022-00233-w

Published Online: 2022-08-10

Published Print: 2022-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zhu, Chris

Hoc Nang Fong, Lawrence

Gao, Huicai https://orcid.org/0000-0002-4952-4708
Buhalis, Dimitrios

Shang, Ziye
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Text and Data Mining valid from 2022-08-10

Version of Record valid from 2022-08-10
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Article History

Received: 29 November 2021

Revised: 21 July 2022

Accepted: 1 August 2022

First Online: 10 August 2022