BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing
Crossref DOI link: https://doi.org/10.1007/s40622-016-0142-4
Published Online: 2016-11-07
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Singh, Ramendra
Bharadwaj, Apoorva
License valid from 2016-11-07