Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective
Crossref DOI link: https://doi.org/10.1007/s40622-017-0168-2
Published Online: 2017-11-09
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Parsad, Chandan
Prashar, Sanjeev
Tata, Vijay Sai
License valid from 2017-11-09