Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective
Crossref DOI link: https://doi.org/10.1007/s40622-019-0201-8
Published Online: 2019-02-04
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Singh, Ramendra
Trott, Sangeeta
Text and Data Mining valid from 2019-02-04
Article History
First Online: 4 February 2019