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Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator

Crossref DOI link: https://doi.org/10.1007/s40622-025-00425-3

Published Online: 2025-02-24

Published Print: 2025-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Venkatesh, Amita https://orcid.org/0000-0002-0240-1233
Aruna, P. https://orcid.org/0000-0002-5558-6796
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Text and Data Mining valid from 2025-02-24

Version of Record valid from 2025-02-24
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Article History

Accepted: 31 January 2025

First Online: 24 February 2025

Declaration

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: The authors have no conflicts of interest to declare that are relevant to the content of this article.