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A Fuzzy MCDM Analytic Model for Building Customers’ Brand Attachment Preference in Car Firms

Published Online: 2021-05-24

Published Print: 2021-10

Authors

Hsu, Tsuen-Ho https://orcid.org/0000-0002-1705-5759
Chen, Chun-Hsien

Liao, Wei-Cheng
Funding

Funding for this research was provided by:

National Science Council (NSC 101-2410-H- 151-003)
License Information

Text and Data Mining valid from 2021-05-24

Version of Record valid from 2021-05-24
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Article History

Received: 13 June 2019

Revised: 19 October 2020

Accepted: 7 April 2021

First Online: 24 May 2021

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