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When the eyes say buy: visual fixations during hypothetical consumer choice improve prediction of actual purchases

Published Online: 2025-01-01

Published Print: 2019-08

Authors

Imai, Taisuke https://orcid.org/0000-0002-0610-8093
Kang, Min Jeong

Camerer, Colin F. https://orcid.org/0000-0003-4049-1871
Funding

Funding for this research was provided by:

Gordon and Betty Moore Foundation
License Information

License valid from 2025-01-01

Text and Data Mining valid from 2019-08-01

Version of Record valid from 2019-08-01
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Article History

Received: 15 November 2018

Revised: 20 June 2019

Accepted: 24 June 2019

First Online: 1 July 2019

Document is current