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The Impact of Price Bundling on the Evaluation of Bundled Products: Does It Matter How You Frame It?

Published Online: 2020-01-31

Published Print: 2020-02

Authors

Hähnchen, Anjulie

Baumgartner, Bernhard http://orcid.org/0000-0002-5039-6950
Funding

Funding for this research was provided by:

Universität Osnabrück
License Information

Text and Data Mining valid from 2020-01-31

Version of Record valid from 2020-01-31
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Article History

Received: 13 January 2017

Revised: 5 January 2020

Accepted: 7 January 2020

First Online: 31 January 2020

Document is current