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Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions

Crossref DOI link: https://doi.org/10.1007/s41471-021-00110-y

Published Online: 2021-04-28

Published Print: 2021-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Akbari, Karl http://orcid.org/0000-0003-0894-2900
Wagner, Udo http://orcid.org/0000-0002-2363-1003
License Information

Text and Data Mining valid from 2021-04-28

Version of Record valid from 2021-04-28
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Article History

Accepted: 18 March 2021

First Online: 28 April 2021

Conflict of interest

: K. Akbari and U. Wagner declare that they have no competing interests.