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Collecting and Analyzing User-Generated Content for Decision Support in Marketing Management: An Overview of Methods and Use Cases

Published Online: 2025-03-12

Authors

Baier, Daniel https://orcid.org/0000-0001-6525-8094
Decker, Reinhold

Asenova, Yana
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Text and Data Mining valid from 2025-03-12

Version of Record valid from 2025-03-12
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Article History

Received: 3 October 2024

Accepted: 11 February 2025

First Online: 12 March 2025

Conflict of interest

: D. Baier, R. Decker and Y. Asenova declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

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