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Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice

Crossref DOI link: https://doi.org/10.1007/s41471-025-00214-9

Published Online: 2025-08-11

Published Print: 2025-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Schröder, Nadine https://orcid.org/0000-0002-7190-7510
Schultz, Carsten D. https://orcid.org/0000-0002-3103-3177
Paetz, Friederike https://orcid.org/0009-0005-8845-895X
Grzadziel, Alicja https://orcid.org/0009-0008-3185-8989
Clegg, Melanie https://orcid.org/0000-0003-0767-5046
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Text and Data Mining valid from 2025-08-11

Version of Record valid from 2025-08-11
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Article History

Received: 30 September 2024

Accepted: 30 May 2025

First Online: 11 August 2025

Conflict of interest

: N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel and M. Clegg declare that they have no competing interests.

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