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Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity

Published Online: 2024-09-13

Published Print: 2024-11

Authors

Rehman, Zahoor Ur

Seman, Noor Aslinda Abu https://orcid.org/0000-0002-3919-6050
Harun, Amran
Funding

Funding for this research was provided by:

Universiti Tun Hussein Onn Malaysia (Vot Q363)
License Information

Text and Data Mining valid from 2024-09-13

Version of Record valid from 2024-09-13
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Article History

Received: 11 October 2023

Revised: 15 July 2024

Accepted: 31 August 2024

First Online: 13 September 2024

Declarations

:

: The authors declare no competing interests.

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