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Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust

Published Online: 2025-01-15

Authors

Singh, Inderpreet

Dutt, Amit

Chauhan, Prashant

Mehra, Preeti
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Text and Data Mining valid from 2025-01-15

Version of Record valid from 2025-01-15
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Article History

Received: 22 July 2024

Accepted: 23 December 2024

First Online: 15 January 2025

Declarations

:

: For this paper submitted, the authors received no support from any organizations.

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