Structural equation model of E-commerce live broadcasting influencing customers purchase intention prediction using machine learning
Crossref DOI link: https://doi.org/10.1007/s41870-025-02851-z
Published Online: 2026-01-17
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Huang, Yiling
Rojniruttikul, Nuttawut
Text and Data Mining valid from 2026-01-17
Version of Record valid from 2026-01-17
Article History
Received: 25 July 2025
Accepted: 14 October 2025
First Online: 17 January 2026