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Mapping evolving immersive customer experiences (CX) and virtual engagement in the metaverse: insights from bibliometrics-topic modelling synthesis

Crossref DOI link: https://doi.org/10.1007/s41870-025-02954-7

Published Online: 2025-12-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Bashar, Abu https://orcid.org/0000-0003-1415-5591
Nyagadza, Brighton https://orcid.org/0000-0001-7226-0635
Khan, Irfanullah https://orcid.org/0000-0003-2917-3661
Alkadash, Tamer https://orcid.org/0000-0002-5012-4170
License Information

Text and Data Mining valid from 2025-12-08

Version of Record valid from 2025-12-08
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Article History

Received: 18 September 2025

Accepted: 23 November 2025

First Online: 8 December 2025