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Adoption of big data analytics in marketing: an analysis in Bangladesh

Crossref DOI link: https://doi.org/10.1007/s42488-022-00080-8

Published Online: 2022-11-28

Published Print: 2022-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Faruk, Mohammad https://orcid.org/0000-0001-5164-5683
Hossain Sarker, Mohammad Amzad

Al Mamun, Abdullah

Hasan, Shahedul
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Text and Data Mining valid from 2022-11-28

Version of Record valid from 2022-11-28
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Article History

Received: 10 August 2022

Accepted: 8 November 2022

First Online: 28 November 2022