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How return policy leniency affects customer patronage in online retailing: moderating roles of novelty seeking and collectivism

Published Online: 2024-08-22

Published Print: 2024-12

Authors

Gan, Zhenghua

Li, Yang

Li, Yan https://orcid.org/0000-0001-9938-980X
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Text and Data Mining valid from 2024-08-22

Version of Record valid from 2024-08-22
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Article History

Received: 25 March 2024

Accepted: 6 August 2024

First Online: 22 August 2024

Declarations

:

: We declare that we have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

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