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Article History

Received: 20 August 2024

Accepted: 11 April 2025

First Online: 5 May 2025

Change Date: 6 December 2025

Change Type: Update

Change Details: The society logo has been updated. Furthermore, passages of text were adapted because the author uses “my” in the article to refer to his own contributions.

Declarations

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: The author has no relevant financial or non-financial interests to disclose. The author has no competing interests to declare that are relevant to the content of this article. The author certifies that it has no affiliation or involvement in any organisation or entity with any financial interest or non-financial interest in the subject matter or materials discussed in this manuscript. The author has no financial or proprietary interests in any material discussed in this article. This article was an author’s final dissertation for completion in Master studies in Data Science and Business Analytics at Bocconi University, in Milan, Italy.