Crossmark

Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective

Crossref DOI link: https://doi.org/10.1007/s42943-022-00057-9

Published Online: 2022-06-03

Published Print: 2022-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Gera, Navneet https://orcid.org/0000-0001-5509-5519
Rohatgi, Swati https://orcid.org/0000-0003-4380-9654
Wise, Jorge A. https://orcid.org/0000-0003-2796-1795
License Information

Text and Data Mining valid from 2022-06-03

Version of Record valid from 2022-06-03
More Information

Article History

Received: 3 February 2022

Accepted: 11 May 2022

First Online: 3 June 2022

Declarations

:

: The authors report there are no competing interests to declare.